RT7 Media Proposal

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ExploreGreene.com
Website Redesign

Proposal submitted by:
RT7 Media
Alexandria, Virginia

Executive Summary

RT7 Media is pleased to submit this proposal for the redesign and redevelopment of ExploreGreene.com, Greene County's primary destination marketing platform.

Our approach delivers:

  • Modern WordPress Development - Custom theme designed specifically for destination marketing
  • Mobile-First Design - Beautiful, responsive experience across all devices
  • Tourism-Focused Features - Events calendar, photo galleries, maps integration, and visitor resources
  • SEO & AI Optimization - Technical optimization for both traditional search and emerging AI discovery tools
  • Easy Content Management - Intuitive WordPress CMS with comprehensive training
  • On-Time Delivery - Professional project management ensuring timely completion

Understanding Greene County's Tourism Goals

Greene County offers visitors an authentic Virginia experience - from the breathtaking Blue Ridge Mountains and gateway access to Shenandoah National Park, to over 75,000 square feet of antiques, local artisans and pottery, farm-to-table dining, and rich Civil War history.

Your website must effectively showcase these diverse tourism assets while making it easy for visitors to plan their trips. We understand that ExploreGreene.com needs to:

Inspire Visitors

Beautiful imagery and compelling content that captures the essence of Greene County

Provide Information

Easy access to lodging, dining, events, and attractions organized by visitor interests

Support Planning

Interactive maps, event calendars, and trip planning tools

Drive Engagement

Newsletter signups, social media integration, and visitor inquiry forms

RFP Requirements: Our Approach

Below is how we address each specific requirement from your RFP:

Website Design & Development

Modern Design & User Experience

Complete visual redesign reflecting current destination marketing best practices. Clean, inspiring design that puts Greene County's natural beauty and attractions front and center.

WordPress CMS

Custom WordPress theme development with intuitive admin interface. Your team will easily manage content, photos, events, and listings without technical expertise.

Fully Responsive Design

Mobile-first approach ensuring perfect display on smartphones, tablets, and desktops. Tested across all major devices and browsers.

Improved Navigation & Organization

Restructured information architecture based on visitor journey and tourism best practices. Intuitive navigation that helps visitors quickly find what they're looking for.

Content Reorganization

We'll work with your existing content, editing and reorganizing it for better presentation. Limited content writing as needed to fill gaps or improve clarity.

Accessibility Compliance

Website built to WCAG 2.1 Level AA standards ensuring accessibility for all visitors. Includes proper heading structure, alt text for images, sufficient color contrast, keyboard navigation, and screen reader compatibility.

Online Preview & Design Revisions

A dedicated staging site (e.g., greene.rt7.media) will be provided for client review throughout development. We do not impose arbitrary limits on design revisions—our goal is your complete satisfaction within the project scope. Requests that require creation of additional content or new site features beyond the original scope would be addressed as scope modifications.

Strong Visual Presentation

Photo galleries showcasing Greene County's mountains, antiques, pottery, farms, dining, and events. Video gallery support for promotional content.

Functionality & Features

Photo & Video Galleries

Beautiful gallery system for showcasing tourism assets. Easy upload and organization of images and videos by category.

Events Calendar

Flexible calendar system supporting manual entry and external feeds. Filterable by event type, date range, and category.

Online Forms

Visitor inquiry forms, newsletter signup, and contact forms with spam protection and email notifications.

Maps Integration

Interactive Google Maps showing attractions, dining, lodging, and points of interest. "What's Nearby" features to help visitors explore.

SEO Best Practices

Comprehensive on-page SEO including meta descriptions, title tags, image optimization, schema markup, and site speed optimization.

AI-Driven Search Optimization

Structured data implementation optimized for emerging AI search tools like ChatGPT, Claude, and Gemini. As more visitors use AI to research destinations, your site will be discoverable.

Google Analytics 4

Full GA4 implementation with custom event tracking for key visitor actions. Understanding how visitors use your site helps improve tourism marketing.

Hosting & Migration

Hosting Solution

We recommend managed WordPress hosting optimized for performance and security. Includes SSL certificate, daily backups, and 99.9% uptime guarantee.

Domain & Migration

Seamless migration maintaining your ExploreGreene.com domain. Zero downtime during transition.

Training & Support

CMS Training

Four (4) hours of comprehensive WordPress training for your team covering content management, photo uploads, event posting, and site administration.

Documentation

Custom documentation and video tutorials tailored to your specific site features.

Post-Launch Support

30 days of post-launch support included for questions and minor adjustments.

BONUS FEATURE

Interactive Barn Quilt Trail Map

We'll transform your popular Barn Quilt Trail PDF into an interactive digital experience that visitors can use on their phones while driving the trail.

What Visitors Get:

  • Mobile-Friendly Map - Works on any smartphone, no app download required
  • GPS Navigation - One tap to get directions to any barn quilt location
  • Photo Gallery - See each quilt design before you visit
  • Artist Information - Learn about the artists who created each quilt
  • Filter & Search - Find quilts by area, artist, or design style
  • Easy Updates - Add new barn quilts as the trail grows

With 145+ barn quilts at nearly 100 locations, Greene County has Virginia's largest barn quilt trail. An interactive map turns this unique asset into a powerful tourism driver.

Interactive Map Preview

Sample showing 4 of 100+ barn quilt locations

Investment

Complete Website Solution

$7,850
  • Custom WordPress theme designed for destination marketing
  • Fully responsive design for all devices
  • Content reorganization and editing from existing materials
  • Photo and video gallery system
  • Events calendar (manual entry and feed support)
  • Interactive maps integration
  • Visitor inquiry forms and newsletter signup
  • Comprehensive SEO optimization (traditional + AI search)
  • Google Analytics 4 implementation
  • Content migration from existing site
  • First year hosting included (managed WordPress hosting)
  • SSL certificate and daily backups
  • 4 hours of CMS training for your team
  • Custom documentation and video tutorials
  • 30 days post-launch support

Itemized Cost Breakdown

Phase 1: Discovery & Planning $1,000
Phase 2: Design $1,600
Phase 3: Development $3,150
Phase 4: Content Migration & Testing $1,450
Phase 5: Training & Launch $650
First Year Hosting (Included) $0
Total $7,850

Hosting & Renewal Information

  • First year hosting: INCLUDED in proposal cost
  • Includes: Plus Managed WordPress hosting, SSL certificate, daily backups, 99.9% uptime guarantee
  • Storage: Up to 5GB included
  • Renewal (Year 2+): $450/year

Future Updates & Enhancements

2026 Hourly Rate: $90/hour (billed in 15-minute increments)

For future content updates, feature additions, or site enhancements beyond the initial scope. Most minor updates take less than an hour.

Project Timeline

Estimated 10-week timeline from Notice to Proceed
Estimated Start Date: Within 5 business days of Notice to Proceed

Phase 1: Discovery & Planning

Weeks 1-2
  • Project kickoff meeting with key stakeholders
  • Content audit and organization strategy
  • Sitemap and information architecture
  • Wireframes for key page templates
  • Design direction discussion

Phase 2: Design

Weeks 3-4
  • Homepage design concepts
  • Interior page designs
  • Mobile responsive layouts
  • Design refinement based on feedback
  • Final design approval

Phase 3: Development

Weeks 5-7
  • Custom WordPress theme development
  • Events calendar implementation
  • Gallery and maps integration
  • Forms and newsletter signup
  • SEO implementation
  • Google Analytics setup

Phase 4: Content & Testing

Weeks 8-9
  • Content migration and reorganization
  • Photo and attraction uploads
  • Comprehensive QA testing
  • Mobile and browser compatibility testing
  • Performance optimization
  • Client review and refinements

Phase 5: Training & Launch

Week 10
  • 4 hours CMS training for your team
  • Documentation delivery
  • Final testing and approval
  • Website launch
  • Post-launch monitoring

Experience with Rural Communities & Related Industries

RT7 Media brings extensive experience working with businesses and organizations in rural Virginia communities. We've built websites for local news outlets, artisan producers, and community organizations that understand the importance of presenting rural authenticity in a compelling, professional way.

Rural Business Experience

We've worked with clients like Middleneck News (Kilmarnock, VA) and Ciders from Mars (Staunton, VA)—businesses rooted in rural Virginia communities that depend on effective digital presence to reach their audiences.

Transferable Web Development Expertise

Our 20+ years of WordPress development experience translates directly to destination marketing. Photo galleries, event calendars, maps integration, and mobile-responsive design are core competencies we apply across all projects.

SEO & Discoverability

Understanding how visitors search for destinations and local businesses is central to our approach. We ensure your site appears for the right queries through technical SEO and AI-optimized content structure.

Events & Seasonal Content

Building flexible systems for managing festivals, seasonal attractions, and ongoing events that keep visitors coming back throughout the year.

Example Work

Below are examples of websites we've designed, including work for rural Virginia businesses, event organizations, and content-rich community websites:

Middleneck News

middlenecknews.com

Community news website serving Virginia's rural Middle Peninsula. Features event listings, local business directory, and content management for ongoing community coverage.

Ciders from Mars

cidersfrommars.com

Craft cidery website showcasing artisan products with beautiful photography, tasting room information, and event promotion—the kind of agritourism business that draws visitors to rural areas.

Infinity Conference Group

infinityconferences.com

Event management and tourism-focused website with comprehensive destination information, event listings, and professional photography showcasing venues and experiences.

Intelligent Transportation Society of Maryland

itsmd.org

Complete WordPress redesign for professional organization. Custom membership system, event calendar, and resource library with intuitive content management.

French Steel

frenchsteel.com

High-end product showcase with emphasis on stunning imagery, interactive galleries, and dealer locator. Premium design with excellent mobile experience.

FirmAdvice

firmadvice.com

Professional services website with brand refresh, intuitive navigation, and clear service presentation. Focus on credibility and easy contact.

Party a la Kart

partyalakart.com

Small business website featuring photo galleries, service descriptions, and easy inquiry forms. Mobile-optimized for on-the-go customers.

Redeemer Renaissance

redeemerrenaissance.org

Community organization website with event calendar, photo galleries, and volunteer management. Clean design with strong visual hierarchy.

View More Projects in Our Portfolio →

References

We're proud of the relationships we've built with our clients. Below are references who can speak to our work quality, professionalism, and dedication to client success:

Lauren James

Middleneck News

[email protected]

Linda McConaughey

Redeemer Renaissance

Redeemer Lutheran Church

[email protected]

Debbie Stadtler

The Meliora Group

CheeseReporter / WCP Online

[email protected]

Ayesha Navagamuwa

Infinity Conference Group

[email protected]

Joseph Migliozzi

M3TC

[email protected]

Trevor Strasser

French Steel

[email protected]

Mary Ann Nesbit

Party a la Kart

[email protected]

Robin Smith

Video Action

[email protected]

All references available upon request and with their permission.

Why Choose RT7 Media

✓ Rural Community Experience

Proven track record with rural Virginia businesses and organizations. We understand how to present authentic local character through effective web design.

✓ Custom Development

Hand-coded WordPress themes (not templates) optimized for performance, security, and your specific needs.

✓ Beautiful Design

Modern, mobile-first design that showcases Greene County's natural beauty and tourism assets.

✓ Comprehensive SEO

Technical and on-page SEO including optimization for emerging AI search tools ensuring discoverability.

✓ Easy to Manage

Intuitive WordPress CMS with comprehensive training so your team can easily update content.

✓ Local & Responsive

Based in Northern Virginia with deep understanding of Virginia tourism and accessible for meetings.

Next Steps

Greene County deserves a tourism website that effectively showcases your natural beauty, heritage, arts, and authentic Virginia experiences.

RT7 Media is committed to delivering a modern, mobile-responsive website that inspires visitors, provides practical trip planning tools, and drives tourism engagement.

We understand the importance of this project and are prepared to deliver a website that serves as a long-term digital asset for Greene County tourism.

Contact Information

RT7 Media
Marty Zager, Principal

Email: [email protected]
Phone: (703) 621-0613
Website: rt7.media

Supplier: Route 7 Media LLC
VLIN: VA00170262
Vendor Code: VS0000231414

Proposal submitted: January 19, 2026